The concept of the exhibition was to exchange ideas of Korean food culture and the prominent role food holds in the Korean society; from pleasure to part of rituals, religious ceremonies to an instrument of communication between people to its role in popular culture with TV-shows as Mukbang and Cookbang.
We wanted to visualise the exhibitions focus on Korea for the visual identity, the poster and the flyer. This was done both in the use of colour as well in the typography using Korean fonts combined with Latin letters. We chose a red and blue colour to echo the colours of the Korean national flag. The poster was designed so that it could be used in either blue or red. The idea was also that the red and the blue poster could be used next to each other for a more expressive look. The Korean alphabet and way of writing were used as a source of inspiration for the typography used on the poster. This gave the font a strong presence as well as giving it an immediately Korean feeling to it, also for people who are not familiar with the Korean alphabet. The result was that the font worked perfectly well not only on the poster but also on the photos used for promoting the event on Facebook. The font on top of the colour red and blue on the poster truly gives the poster a Korean feel to it.
The exhibition „The King of Table – About the Food and the Art in Korea“ consisted of a performance series and an artist talk. We designed a DIN A1 poster in different colors and a fan fold program brochure for the exhibition.
Advertising material for Social Media
The exhibition was mostly advertised in Social Media in the form of different events. The exhibition hosted new artists every day, albeit also a new program every day. We made visual material for each of the different days, with the goal of making it clear for the visitors and participants the changing program and various artists of the exhibition.
- Services Delivered
- Graphic Identity
- Print Material
- Social-media material