We wanted the identity to have a neutral and minimal tone so that the attention would be brought to Parada Kim's work. For this reason, unnecessary graphical elements were hidden.
The printed material
Our idea for the redesign of the website was the same as for the overall visual identity; we wanted to keep it minimal and neutral in order for the attention to be brought to Helena's work.
Helena's business cards were printed in Martin Z. Schröder's printing studio in Berlin on a Heidelberg printer.
- Services Delivered
- Visual identity
- Web Development
- Graphic Identity
- Art direction